Objective

Goal: Bring to life and humanize the Land Rover brand via compelling photography and content

Approach

Focused on highlighting beautiful imagery of Land Rover vehicles by partnering with celebrated photographers (including those from resulting from a partnership with photo community 500px), we collaborated with creative agency All Day Everyday to develop a clean aesthetic to showcase the beautiful photography.

Results
-The blog was included in Tumblr’s renowned Brand Book
-The blog was featured as #1 in Mashable’s “10 Brands Doing Tumblr Right”