Objectives

Drive buzz and awareness for the opening of JW Los Cabos

Generate engaging content for JW brand owned channels

Approach

We sent high-reach influencers including @weworewhat, @caraloren, @thistimetomorrow, @songofstyle, @alwaysjudging and @blankitinerary, to the exclusive Los Cabos opening event. They participated in two days of brand activations that highlighted the authenticity and unique experiences of the new JW property. Influencers shared event and property coverage through their owned channels with a focus on Instagram, Snapchat and blog. We supported their content with real-time event coverage through the JW owned social channels.

Results

Generated total potential social reach of over 14 million

Drove 7,000 #JWLosCabos hashtag mentions

Drove Instagram engagement rate of Instagram engagement rate of 6.5%, above goal by 113%