Objectives

Generate awareness for the partnership between The Luxury Collection and One Kings Lane

Inspire travel to Luxury Collection properties featured in Perfect Day and establish The Luxury Collection as the destination authority

Approach

The Perfect Day, in partnership with online retailer One Kings Lane, showcased an ideal day exploring the vibrant locations where three of our Luxury Collection properties are located: Charlotte, DC and Waikiki. In each city, we sourced influencers to bring an insider's itinerary to life  and the influencers shared their "day" through their own authentic lens via their social channels (including blogs, Instagram, Twitter and Facebook).

Results

Generated 4.5 million + #LCPerfectDay hashtag impressions on Instagram

Generated 240+ pieces of social media content