Resume

Digital Marketing Manager, GoDaddy

Driving forward-thinking strategy for paid advertising channels including audience identification, new channel expansion and A/B testing

Independent Consultant, Make Media Collective

  • Providing consulting services in social and brand strategy, social audits, data insights, content strategy, paid social, campaign ideation, copywriting and influencer marketing

  • Assignments included several full-time contract roles for companies such as American Express and Marriott International and part-time consulting work for companies such as glassybaby and a variety of clients under Townhouse Media

  • Marriott International: Executed JW Los Cabos content & influencer launch campaign, resulting in reach of 14M+ (181% above goal), almost 7K mentions (862% above goal) and Instagram engagement rate of 6.5% (113% above goal

  • American Express: Managed the social strategy across owned and paid media for the Small Business Saturday integrated campaign to drive awareness, attribution and participation. Generated 135M social media engagements, up from 85M in 2015 and nearly 250K posts combined on Facebook, Instagram and Twitter

Director of Social Media, Spherical Communications

  • Managed the social media & content marketing department and developed processes, team efficiencies and evaluated new tools.

  • Owned the department PnL and increased profitability by 22%..

  • Created proposals, pitched new business, and oversaw growth of current clients.

  • Delivered thought leadership, strategy and best practices on 18 client accounts

Global Social Media Strategist, Starwood Hotels & Resorts

  • Drove global social media strategy and implementation of integrated campaigns to generate awareness for brand programs for St. Regis and The Luxury Collection

  • Partnered with cross-functional global teams to ensure success of social media program 

  • Grew The Luxury Collection’s Instagram audience by 955%, St. Regis' Facebook audience by 138% and St. Regis' Instagram audience by 249% 

  • Generated 100M impressions through The Luxury Collection's first influencer campaign

Social Media Account Supervisor, Wunderman NYC

  • Managed Land Rover USA’s entire social media presence to effectively support programs and initiatives via strategic content creation and community management

  • Facilitated relationships with creative teams, development teams, analytics teams and media buying teams to ensure consistency across programs 

  • Developed strategy for Land Rover USA’s Tumblr channel, voted one of the best brand Tumblr pages by Mashable and featured in the Tumblr brand book